Definition: the process by which a topic is presented from a particular angle (or variety of angles), inviting audiences to draw particular conclusions, and to make particular allusions.
“Reality” has many different faces and media can manipulate the public’s viewpoint to sway in whichever way it wants
Depending on how the message is framed can either be loss-framed or gain-framed.
4 Dominant Frames
Individual rights frame:
Based on career interests and feminist ideals.
Resistance frame:
Resistance to social pressures to have children, characterized by disputes in the workplace.
Personal frame:
Framed as a choice but primarily in the context of an individual life history, so not drawing on broader ideas of rights or social change.
Social change frame:
Framed of broader changes in society, typically a move towards a more ‘individualist’ perspective.
social media social mvmnt 